Approach
How we work in the age of AI.
The agency model was built for a world where making things was slow and expensive. That world is gone. Here’s how we work instead.
A technology consultancy built for the AI era.
AI collapsed the cost of producing code, copy and design. What you need from a partner now is judgment, adoption and accountability, so we rebuilt how we work around them.
| The old model | How we work |
|---|---|
| Success measured in deliverables | Success measured by outcomes we agree on up front |
| Big teams, heavy on juniors | Small senior teams, amplified by AI |
| Months of research and decks | Working prototypes in days |
| Launch and leave | We run and improve what we build |
| AI as a buzzword | AI where it earns its keep, governed and measured |
Five things we won’t compromise on.
Start with the money.
Every engagement begins with the business case: what it will make, what it will save and how we’ll know. If we can’t find one, we’ll say so.
Design for the person using it.
Software people avoid doesn’t pay off. We research, test and design with the people who’ll use it every day, because adoption is where the ROI lives.
Show, don’t deck.
AI lets us prototype in days. You react to working software instead of slides, and decisions get made faster.
Small senior teams, amplified.
You work directly with experienced strategists, designers and engineers. AI handles the repetitive work; people handle judgment, taste and accountability.
Own the outcome.
We stay after launch to measure, support and improve. For programs, we run the operation ourselves and own the service levels.
How engagements work
Onboard. Build. Run.
Every engagement follows the same simple shape, so you always know what you’re buying and what comes next.
- 01Up front
Onboard
Learn your business, agree on the outcomes that matter and how we’ll measure them, and plan the work.
How onboarding works - 02Iterative
Build
Design and engineering in short cycles, with working software to review along the way. You can change direction without throwing work away.
- 03Ongoing
Run
Support, optimization, growth marketing and program operations, measured against the baseline we set at the start.
We use AI every day. People stay accountable.
Being transparent about how we use AI is part of earning your trust. Here’s where it shows up in our delivery, and the rules we hold ourselves to.
Research synthesis
Interviews, analytics and reviews summarized in hours, then checked by a researcher.
Prototyping
Clickable and working prototypes in days, so you can react to the real thing.
Engineering & QA
AI-assisted coding and testing, with senior review on every change.
Content
Drafts and variations, edited by people who know your brand and your customers.
The rules we hold ourselves to.
A person signs off
Every AI-assisted deliverable is reviewed by someone accountable for it.
Your data stays yours
Confidential data never goes into tools that train on it.
Measured, not assumed
We set baselines and report results, so AI’s impact is visible.
Accessible by design
We build to WCAG standards, and AI doesn’t get a pass.
Organized so the people closest to the work make the call.
IntegrityXD runs on Holacracy: self-organizing teams with clear roles and distributed decision-making. When the technology shifts under everyone’s feet, as it is now, we adapt quickly because we don’t have to wait for permission.
Is Holacracy right for you?Have a problem worth solving?
Tell us where money is being lost or left on the table. We’ll tell you honestly whether we can help, and what it would take.